blog by arwen

I am excited to announce two events I have coming up in the next few weeks.

First, I am moderating a discussion that is part of a salon series presented by The Performance Project at University Settlement and the Ontological-Hysteric Theater Co‘s Incubator program. These legendary downtown organizations have teamed up to host a series of salons for artists and the public, free of charge.

Scheduled for Monday, March 29, 7p.m. at University Settlement located at 184 Eldridge Street (corner of Rivington), the salon is titled:

The Long Haul – Defining and creating a sustainable career-path.

Artist participants: Alec Duffy of Hoi Polloi, Jules Gimbrone and Elliot Montague of WREST, and Sandi Carroll of MUD/BONE.

Join us to discuss how independent artists think about their careers in the long term. Hear from a variety of participants how they sustain themselves during the feast & famine cycles affecting not only income, but also creative inspiration. Does thinking about the long term matter? Is it better to only worry about the next 12 months? What are some of the benefits of planning ahead and making strategic investments for your future and how does one go about it? Is goal setting important or does it restrict flexibility and opportunity? Artist participants will share thoughts, tips and tactics about how they have managed to survive and thrive over the course of their career so far and how they plan to continue it in future years.

Second, I am teaching another new workshop at The Field – this time on individual appeal letters. If you have ever wondered about or wanted to improve your skills in the area of soliciting donations via the written word, this workshop is for you. If interested, you can sign up here.

Individual Giving Letters – April 10, Saturday, 11am-1:30pm

Appeal letters are the primary tool artists use to raise funds for their work by soliciting friends, family, and audience members to donate money, goods and services. This workshop focuses on writing effective individual appeals and their integral position within the spectrum of fund raising efforts. Participants are encouraged to bring in past letters for discussion and attendees will work on crafting potential letters for future use.

Every day I am amazed at how the technological revolution is changing our lives, sculpting our cultures and expanding our consciousness.

I found myself at a wonderful event last night amidst social and political activists working in the fields of human rights, education reform, climate change – just about any cause you could name. It was held at my office-away-from-home Brooklyn Creative League and presented by theCoup and Witness.

10 tactics for turning information into action is a film produced by the Tactical Technology Collective. They say:

10 tactics for turning information into action is our newest project and our first go at documentary film-making. It explores how rights advocates around the world have used the internet and digital technologies to create positive change, featuring 35 stories of successful info-activism in 24 countries. The 50-min documentary comes with a set of 15 hands-on cards featuring examples from the film and tools and tips to help you plan your own info-activism.

After a screening of the film, we broke up into groups based on topic of interest (stories, visual representation, mobile & tech, community & networks) and briefly discussed the film in relation to our topic, our work and our experiences. I was in the community and networking group and was somewhat relieved to learn that every cause seems to be having trouble turning virtual networks into physical action. How to get people (besides the Mad Tea Partiers) off their butts and out of their seats and into the world to do something in real-time seems to be the $64,000 question.

10 tactics is a great resource for those of us looking to connect with people in meaningful, authentic ways and Tactical Technology Collective provides free tool kits and informational resources as part of the project. It was fascinating to reflect on how these tactics have been used (or misused)  in advocacy/awareness campaigns in the arts. More on that in another post…

Congratulations and thank you to everyone who made this an inspiring, informative and engaging event.

I found this some time ago – it was a guest post on one of the finance blogs I follow – and I meant to write about it, but somehow forgot. So, here it is, better late than never.

The author provides a great list of Do’s and Don’ts when trying to cultivate online press contacts and woo the blogosphere into covering your product/service/show/album/whatever.

It is specifically written for people who work in PR & publicity, but I think Lindsay outlines some great principles that independent artists can adapt and apply in cases where the PR/pub duties fall to us.

My favorite tips are these two:

2. Pick Eight Blogs

While the rest of the publicists in her company were sending out mass emails to everyone, hoping to get bites from Perez Hilton, Gawker, HuffPo, or wherever, this publicist focused on a lower traffic tier with the (correct) understanding that these days, content filters up as much as it filters down, and often the smaller sites, with their ability to dig deeper into the internet and be more nimble, act as farm teams for the larger ones. A site can be enormously influential without having crazy eyeballs, because all eyeballs are not equal.

4. A Monkey Can Send a Mass Email: Build Relationships and Understand What Your Real Job Is

I don’t know why one of the oldest truisms of publicity, marketing, salesmanship, and basically every other field is ignored by online publicists: it’s about relationships! I can find my own content without the help of any publicist — any blogger worth his or her job can. I just get annoyed that my time has been wasted. If a publicist shows that they know what they’re doing, the resulting surprise on behalf of the blogger/reporter/editor will lead to more attention paid to that publicists offerings. Duh.

Amen sister! The original post is a really quick read and if you are dealing with online publicity, I suggest you check it out.