blog by arwen

My final producing project of 2010 runs this week at CUNY’s Graduate Center – it is the Martin E. Segal Theatre Center‘s annual Prelude Festival.

PRELUDE.10: Techniques for Live Stimulation is this Wednesday 9/29 – Friday 10/1 from 3pm – 10pm each day. The Grad Center is located in Midtown Manhattan at 34th & Fifth Avenue.

Here is what it is all about:

PRELUDE.10 asks the blunt question: Why Does Live Matter?

Join us for participatory art sessions, sneak-peak excerpt presentations, live writing, and round-table chats as we investigate different techniques each day: Communication, Provocation, and Simulation. The festival also includes SPOTLIGHT: CATALONIA presented in association with The Institut Ramon Llull with support from Sala Beckett.

Our participating artists comprise a stellar array of individuals and ensembles (in my obviously biased opinion).

* on Wednesday, we explore COMMUNICATION with: The PRELUDE.10 Live Writers, Joyce Cho, Ugly Duckling Presse, Robert Quillen Camp, Hoi Polloi and Sylvan Oswald, Trajal Harrell, and The TEAM

* on Thursday, we address PROVOCATION with: HERE, Aaron Landsman, The Field‘s ERPA Artists, OurGoods.org, Jim Findlay, Julie Atlas Muz, Penny Arcade and Ishmael Houston-Jones

* on Friday, we feature SPOTLIGHT: CATALONIA and investigate SIMULATION with Joe Silovsky, Kimon Keramidas, Reid Farrington, Andrew Schneider, Reggie Watts, and a video from DJ Spooky That Subliminal Kid

The festival is FREE with no reservations – strictly first come, first served. Activity sessions occur each afternoon, performances and round-table discussions follow in the evening and late night we journey to the local watering hole to continue our conversations and raise a glass together.

You can view the schedule, read about our artists or learn more about the afternoon’s activities online or by stopping by the Grad Center anytime during festival hours.

Will you join us?

I promised the participants of my recent appeal letter workshop that I’d share two great resources we discussed.

First, we have an academic examination of the typical language included in appeals. I found this fantastic linguistic analysis last autumn and was surprised it didn’t get more notice in the arts blogosphere (the intrepid Artful Manager covered it). Written by Frank C. Dickerson, Ph.D., the work is based on doctoral research he conducted while attending Claremont Graduate University’s Peter F. Drucker School of Management. Mr. Dickerson has an extensive resume and decades of experience working in fund raising, so we would do well to heed his warning.

What is he saying exactly? Well, the title says it all when it comes to the direct appeal (also known as an “ask” or solicitation letter): “The Way We Write is All Wrong“. He argues that most appeals are written in the style of an academic treatise or worse yet official government documents, which creates distance and alienates the reader. He proposes that we write with personal passion and infuse our appeals with stories that connect emotionally to the reader instead. As a measure of his commitment to public service, he has made several important documents available for free on his website. For that, I’d like to say “Thank you, Frank!” on behalf of independent artists everywhere.

The other important resource is a recent market research report called “The Next Generation of American Giving“.

A landmark research study into the charitable giving behaviors and attitudes of Gen Y, Gen X, Boomer and Mature donors from Convio, Edge Research and Sea Change Strategies. The art and science of fundraising, as we know it, is undergoing rapid and permanent change driven by technology, the imperative to attract new donors, and by the evolving traits of different generations of supporters. This report is a contribution to understanding this change and offers some strategic guidance for fundraisers who are struggling to keep up with it.

This is huge to anyone undertaking an individual campaign – especially given the rapid evolution of fund raising trends & techniques as we now straddle the worlds of the old school (unsolicited direct mail form letter) and the new school (online & email appeals, donating via text messages, Facebook causes etc). You have to provide your contact info to download the report, but in my opinion it is WELL worth it. Nonprofit marketing expert Nancy E. Schwartz agrees and offers a quick summary of the findings.

When looking at these resources together, I think two big takeaways are:

1. when asking for money, effective writing for individuals is completely DIFFERENT than effective writing for grants, so do your homework and figure out how to tell a compelling story (as opposed to demonstrating your capacity for program success via measurable criteria);

and

2. appeal letter writing/campaigning might require just as much work as writing a grant if you want to do it right, given technological advances in digital media and the range of generational preferences relating to communication channels.

What do you think about these reports? Any additional appeal letter resources we should add into the mix?

I’m pleased as punch to announce that I will be serving as Associate Producer for Tisch School of the Arts‘ 2010 hotINK International Play Reading Festival. The festival runs during the last two weekends of January on 1/23 – 1/25, and 1/30, 1/31.

A completely FREE festival of plays from around the globe, this year features playwrights hailing from Uganda, Ireland, Canada, Russia, France, Romania, Finland, Austria and Japan.

Now in its ninth year, hotINK is an annual, international festival of play readings, presented by the Department of Drama, that brings together playwrights from around the world with distinguished actors and directors from the New York theatre, as well as students, alumni and faculty from the Tisch School of the Arts.

The many distinguished U.S. playwrights, directors and actors who have taken part in hotINK include Bill Camp, Kathleen Chalfant, Migdalia Cruz, Liz Diamond, Kathryn Erbe, John Gallagher, Jr., Joe Grifasi, Kathryn Grody, Rinne Groff, Stephanie Roth Haberle, Jeffrey Hatcher, Jessica Hecht, Marin Ireland, Len Jenkin, Francis Jue, Arthur Kopit, Michael Laurence, Paul Lazar, Robert Lyons, Joan MacIntosh, Heather McDonald, Steve Mellor, Itamar Moses, Victor Pappas, Keith Reddin, Henry Stram, Caridad Svich, Mac Wellman, B.D. Wong, Frank Woods and Janet Zarish.

As an alumni of Undergrad Drama, I am thrilled to be working again with some of my favorite people on staff at 721 Broadway. Full details for the festival can be found here. Tickets will be available after January 4th through Smarttix and more information will be forthcoming after the New Year.

A gigantic, free theater orgy in Union Square is happening this Thursday Oct 15th from noon – 6pm as part of TCG’s Free Night of Theater program. Information on all the Free Night NYC events can be found here.

For those of you outside NYC, don’t fret – you can probably get your theater freak on as well – just visit the main Free Night website to see if your city has joined the party.

There are over 120 sites and over 600 theaters participating and it’s all FREE, so you have no excuse not to get your butt out to the theater on Thursday night!

I’ve been sick with a terrible flu for the past week. Now that I am finally better, I am excited to have a reason to be out and about all day Thurday. I will be in Union Square for most of the day – if you see me, please say hello!